Types of Content Marketing
Infographics
This is an infographic from Pizza Hut. With this infographic, they are trying to show the people that they donate a lot of food to food banks, and for a lot of people, things like this drag them into buying things from a specific business. This is a great marketing strategy. They could just donate the food and not tell anyone about it, but they are putting infographics to good use here.
Videos
This is an ad that Domino's made for their pizza deal. This ad is simple and short, and personally that's what I like to see with ads. It catches the persons attention, and it's over fast. If they want to learn any more about it, they would have to go to their website and from there, they would see all of the other deals, and they might be more tempted to buy something if they find themselves a good deal.
Product Reviews
This is an ad for Little Caesars' bacon wrapped deep dish pizza. There is a famous YouTuber that goes by the name of "Dame" and he basically goes to fast food places all over and eats their food, whether it's a new item or just something he has never tried before, and he reviews it. Little Caesars reached out to this guy, and they worked together, Dame reviewed the new pizza on his YouTube channel, and Little Caesars paid him to use parts of his video on their commercials for the new pizza.
How-to-Videos
This is a video on how Domino's makes their pizzas. Videos like this are cool because it shows you that the company isn't afraid to show you what's in their product, which is always a good thing. Also, it's really cool to see how companies that you buy food, or products from a lot, make their stuff. It shows a side of the business that normal people don't get to see.
Memes
Memes are a great and fun way for people to make fun of, and sometimes somewhat promote things, such as this meme with the dominos tracker. It's funny, its relatable, and it shows that the dominos tracker for pizza exists, just in case some people don't know about it.
Research and Data
Research and Data is a really good way for companies to prove themselves. There are a lot of people that look at data for different companies, such as how many sales they made, how much of the product they make in a certain amount of time, etc.
Podcasts
Podcasts are a great way to get your product or strategies out to people. Personally, I love to listen to podcasts. I find them fun to listen to when I'm doing things like playing soccer in my backyard, or maybe going for a run. I found this podcast about a person who teaches about how to market with social media for restaurants. (You can click on the picture for more information!)
eBooks
eBooks are a really good marketing strategy. I believe that eBooks are the next generation of books and will fully replace them in the future. They are so much easier to access and take care of. I think that brands that are using eBooks right now have a jump start on the future. Brands really should get on top of this new eBook wave.
