For this ad, I chose to use New Year's as my holiday. My promotional objective is to get sales.
Coupons
For my first promotion I chose to use a coupon. This specific coupon is to help get sales. It is a coupon for a New Year's sale for 20% off your entire order, from December 30th to January 2nd. I think this will help get sales because people like to have New Year's parties or they are with their families, and pizza is always the easiest food to get for gatherings like that. The customer is more likely to buy pizza from a place that has a good sale going on rather than paying full price.
Hashtag Conest
For my second promotion I used a hashtag contest. I think that this will create more engagement on the social media page and possibly get more people to know about the brand. Also, everybody loves pizza for their parties so I guarantee that people will enter in this.
